As the co-founders and owners of Paleo f(x)™, affiliation and endorsements are something we take very seriously. We understand that Paleo f(x)™ is much bigger than our own personal take on a “theory to practice” approach to ancestral wellness; it is, quite literally, the pulse of a movement.
There are, of course, many camps within the Paleo movement, and a multitude of fractional takes within each camp. At Paleo f(x)™, we invite and welcome all slants on this lifestyle we call “Paleo”, as it’s our feeling that diversity with a common cause makes for a most formidable entity. And if that common cause is betterment — both on a personal and humanity-at-large scale — then we can all learn something valuable from one another to advance that cause. In our view, an organization’s strength lay in it’s ability to flex, bend and maneuver, not in its insistence upon a singular, established “doctrine”.
That said, the very idea of “leveraging 21st century technology to achieve ancestral wellness” can be off-putting to some within the movement who believe that technology is what got us in this fine “diseases of modernity” mess to begin with. And to a certain extent, we couldn’t agree more. We would, however, add the caveat of “ignorant”, “thoughtless” or “blind” to that statement. Because properly leveraged and smartly vetted technology can only enhance our quality of life, and help us to navigate the environmental potholes created by those “ignorant”, “thoughtless” and “blind” societal acts upon which we have now, or had in the past, little control. Like farming practices that have depleted the soils, for instance, or industrial pollution that has tainted the air and water supplies.
Our take on “leveraging 21st century technology” means scouring the available science, then acting on that science based on its “evolutionary refraction”. This we believe: beings raised in sub-optimal environmental circumstances will require some level of supra-evolutionary countermeasure to offset those effects.
“Supra-evolutionary countermeasures”? Yes. Did your savana-roaming ancestors have to worry about smart, properly programmed exercise? Too little sun exposure? Highly-refined carbohydrates? Gut dysbiosis? Cortisol management, or long-term micronutrient deficiency? Given a healthy environment, of course not. We, however — even given the most “healthy” of modern environments — cannot say the same. Therefore, we do have to engineer (or leverage) “optimal circumstance” into our daily lives.
And leveraging this “optimal circumstance” into our daily lives is why we live and breath the Paleo lifestyle. It’s why we’ve been long term partners inEfficient Exercise, and it’s also the very reason why we began Paleo f(x)™. Leveraging optimal circumstance is also why we now fully endorse the supplement company, ID Life.
ID Life’s flagship product, ID Nutrition, leverages a comprehensive, on-line nutritional needs assessment to determine potential nutritional gaps. The assessment accounts for medical conditions, activity level, gender, age, weight, seasonality, latitude of residence, diet proclivities (Paleo is included) and any prescription medications one might be taking. This data is then passed through a 4000 algorithm matrix in order to create an individualized and targeted nutritional supplement recommendation, ideally suited to the client’s unique and particular needs. This composite recommendation is based on over 7000 clinical studies and peer reviewed medical journal articles, each of which can be referenced alongside the client’s individual nutrient dosing recommendations. Only the highest quality, pharmaceutical grade ingredients are used in these products. Even the fillers are active antioxidants vs the commonly used inactive cellulose. And the individualized product is dosed so as to leverage what we currently know of chronobiology — in convenient AM/PM strip packs to ensure the right nutrients are delivered when the body is best able to absorb them.
Additionally, ID Life offers a stellar Grass-fed whey protein mix which is 100% natural/organic, non-GMO, casein, gluten and soy-free.
We realize that supplements are a controversial subject within the Paleo community. Our personal believe though, is that it is better to consider properly vetted options than to have no vetted options to consider.
And as to the question “are supplements Paleo?”, we offer this: no more so than is heart rate variability monitoring, resistant starch, carbohydrate timing or Efficient Exercise’s ARXFit equipment considered “Paleo”. In all cases, we are simply leveraging supra-evolutionary countermeasures in response to sub-optimum, environmental circumstance.
In our minds this is smart, judicious, 21st century Paleo.
In health, fitness and ancestral wellness –
Keith & Michelle Norris
Founders and owners, Paleo f(x)™