Aubrey Marcus founded Onnit in 2010 as a nutritional supplements brand based on a holistic health philosophy he calls Total Human Optimization. He has since grown Onnit into an industry leader, with over 250 products ranging from peak performance supplements to foods, fitness equipment, and apparel.
A 20 year native of Austin, Texas, Aubrey graduated from the University of Richmond in 2004 with a degree in philosophy and classical civilization. He soon founded a boutique marketing firm, specializing in brand development and eCommerce. It was during these seven years running the agency that Aubrey conceived of Onnit. Inspired by his lifelong experience as a multisport athlete — as well as his background in ancient philosophy — his goal was to create a company that empowered customers to achieve their fullest human potential. With the launch of the firm’s flagship supplement Alpha BRAIN in 2011, Onnit was born. Aubrey is currently the host of two celebrated podcasts: Total Human Optimization and the Warrior Poet Project.