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“Safe” captivity or dangerous freedom? The choice is yours

by Keith Norris
Home/Blog/Protect Your Mental Wellbeing During the COVID-19 Pandemic

The last two years have been a crazy-wild ride indeed.

In the same week in early 2020, Michelle and I wrestled with the heartache of bankrupting the legacy event we built in honor of our deceased daughter, Brittani AND we felt the elation of juggling multiple publishing house bids on our book, Primal Uprising: The Paleo f(x)™ Guide to Optimizing Your Health, Expanding Your Mind & Reclaiming Your Freedom.

Photo by Rita Morais on Unsplash

Then we felt the cold sting of dog-pile cancel culture for speaking our truth in the face of what we saw as manipulation, control, and outright oppression.

And we learned firsthand what cancel-before-conversation feels like.

Determination, grit, and the wherewithal to have tough conversations, we found, are rare commodities.

For some it seems, hearing that the “emperor has no clothes” is too much to shoulder.

We spoke it anyway. Dug in our heels and to our guns.

The result of all that? We’re stronger than ever.

Both as a married couple and as a business enterprise.

We cleared a lot of deadwood from our midst, AND we found our true ride-or-die community. Those who believe in dangerous freedom over “safe” captivity — and at all costs.

Paleo f(x)™ 2022 *will not* be the Paleo f(x)™ of the past.

From our perspective, the very ideas of questioning authority, championing personal responsibility, empowerment, freedom, and sovereignty are all under fire. Censorship is the order of the day.

And we aim to take that oppressive mindset head-on and with full force.

No “safe spaces”, and no coloring books.

And no apologies.

We *are not* holding back on voicing our opinion that freedom, empowerment, and sovereignty are what make life worth living.

Because being lied to about health and diet for the last 70 years is child’s play compared to what we’re being lied to about now.

So if you’re down for that and ready for a Primal Uprising, a stand for human freedom in all forms, (the theme for the 2022 event) we’ll see you in Austin, Texas April 29th – May 1st, 2022! AND it’s our 10th Anniversary, and we can’t wait to see you again!

Because there is so much to celebrate!

If not, cool. No blood, no foul.  Freedom carries vast responsibility. And not everybody is ready to be freed from the human zoo.

But Michelle and I can tell you this: WE are now truly FREE. The human zoo no longer has its hold on us.  And we’re never going back to captivity.

Welcome to the new Paleo f(x)™!  

Stronger together,

Badges for Paleo f(x)™ 2022 are on sale NOW.
Click HERE to get ‘em now before they sell out.


Text “PrimalUprising” to (737) 214 -ZOOX or (737) 214-9669 to get text updates about Paleo f(x)™, Health Entrepreneur f(x)™ and all things Primal Uprising™


The Paleo movement incorporates several different optimizing perspectives for helping you improve your health, all based on the latest science. Everyone is different. We want to support you in understanding your unique genetic makeup, symptoms and health goals so you can choose the path that is right for you.

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Keith Norris

Keith is one of those few lucky souls who has been able to completely transition out of corporate America and dive headlong into his passion for bettering lives by teaching the art and science of physical culture.  He not only “walks the walk” on a day-to-day basis, but his economic well-being hinges on his precepts […]