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A Revolution in Healthcare: YOU Are the Cataylst

by Keith Norris
Home/Blog/Protect Your Mental Wellbeing During the COVID-19 Pandemic

Those of us fortunate enough to live in the “first world” face an interesting and culturally-inherited dilemma, that of trading implied safety for personal freedom.  We’re conditioned to believe that our lifestyle comes only as a result of some Faustian Bargain requiring trading control of  one’s “self” for affluence.   

But there’s revolution in the air, now. Can you feel it? You could feel it at Paleo f(x)™ 2017. It’s an all-out revolt by those of us within the Paleo tribe against any and all who would attempt claim over the sovereignty of our own minds, wallets and wellness.  

Much to the chagrin of the arbiters of the status quo, complacent affluence is conspicuous in its absence within the DNA of any member of the Paleo tribe.

We’ve been led to believe that the only legitimate managers of our health are “out there,” with lab coats and advanced degrees—and that the corporate farming, pharmaceutical, and insurance industrial complex has our best interest at heart. Or, to quote Rolling Thunder:

People have given their soul to the priests and preachers. Their health to the doctors. Their money to the bankers. Their rights to the lawyers and politicians. Their kids to the school system. And in so doing have lost their power to control their lives.

The Paleo tribe, however, realizes the futility of that arrangement. The current system is unraveling at every seam, and those of us who are “awake” see this unravelling play out physically, mentally, emotionally, financially, relationally and yes, even spiritually; in our own lives, yes — but also in the lives of our friends and loved ones.

As a nation, we are tethered by the gravitational tug of the current system into a perpetual orbit of disease management. Rather than being set up to heal, mainstream health care focuses on managing disease,  masking symptoms while the true cause roots deeper and deeper. It’s akin to wearing an ankle brace to gimp by day-to-day, versus actually healing with appropriate exercise and pinpointed physical therapy.   

Don’t get me wrong, we do an excellent job of trauma care in this country. If the United States is a swimming pool, then we employ the best damn lifeguards in the world. The problem is, we expect those highly-trained, experienced, and dedicated lifeguards to also be swim coaches. When they are called upon to teach swimming 101, they fail. It’s simply not within their skill-set, nor do they have the time for such instruction. The result is a nation whose people were never taught how to tread water, paired with exhausted lifeguards, and legions of frustrated, highly-qualified swim coaches whose expertise is dismissed.

As you might expect, this is an issue that is not easily remedied. There are political, practical, economic and deeply ingrained personal, psychological and cultural shifts that must occur to fully right the ship. The first step in correcting course though, should be to put every bit of focus away from symptom management and place emphasis directly on finding the cure.

Many of you reading this article are either trainers or someone who employs a trainer. Imagine a scenario in which your trainer got paid whether or not he/she provided any tangible results. What if you entered the relationship overweight and out of shape and a year into that relationship nothing changed? Is it safe to say that you’d end that relationship?

This situation isn’t the result of outright conspiracy, but rather a collusion of business and market forces, and a population all too willing and eager to outsource their wellbeing to the promise of science outsmarting Mother Nature.

Consider a diabetic whose condition is exacerbated (and more appropriately, caused) by a diet high in refined carbohydrates. The very diet promoted by the USDA and with the grain-centric base of that diet made affordable by government subsidy. The patient then goes to a doctor who is highly skilled in the pharmacological / physiological interplay of managing the patient’s diabetes, but with little knowledge or practical know-how of arresting the root cause of the condition. The doctor is then compensated via the patient’s insurance (either personal or, again, via some form of government subsidy). Big Pharma profits on the prescription of management intervention. This then establishes the perpetual cycle of disease management we’ve come to see as standard care in the developed world. No only is this a travesty of unnecessary human suffering, but an economic house of cards that can no longer be sustained.

YOU are the Cure.

The transition from movement to revolution occurs when individuals acting with singularity and common purpose reach the critical mass required to be a system disruption. We already see this with millennials (AKA “those damn millenials”) refusing to opt in to government mandated health care. Not because they’re selfish or unpatriotic, but because they see the futility and failure of the health care system itself, in both the delivery and the philosophical underpinnings.

Their protest works, in fact, because the most immediate form of democracy we wield in this country is how and where we spend our money. Choosing to funnel your money toward healthy food and lifestyle options is a great way to both take ownership of your own health, and to be a true motivating force in the healthcare revolution.

Another option is to choose results-oriented practitioners whenever possible. You may pay more for these services initially, however in the long term, market forces and competition will push prices back down, and you’ll spend less on disease management.

Thomas Jefferson famously said that the “tree of liberty must be refreshed from time to time with the blood of patriots and tyrants”.  We’re fortunate in this country not to need to resort to bloodshed to initiate change, because whether or not we know it, we wield tremendous economic leverage.

There is a precise reason why government, Big Pharma, Big Ag, Big Insurance and Big Media have formed a symbiotic relationship with one another: it wields tremendous economic and control power over the individual. This is enslavement, though, of the individual’s own making. Freedom exists for those who simply choose to opt out of the system.

And opting out for more creative solutions is exactly what the Paleo tribe has been doing in legions.  

Start exercising your most immediate form of democracy: Buy 100% grass-fed beef, even if it’s more expensive. See a functional medicine doctor, even if your insurance won’t cover it. Shun the vegetable oils and eat the coconut oil, even if it’s apparently the harbinger of all things unholy. Think critically; question authority. Demand results from those who claim positions of power. 

The power of ONE is immense. YOU are critical to this revolution’s success.

So, let us know, what are you going to do to take back your freedom today?

Heal thyself, harden thyself, change the world.

— Keith

Revolution photo licensed under the Creative Commons.


The Paleo movement incorporates several different optimizing perspectives for helping you improve your health, all based on the latest science. Everyone is different. We want to support you in understanding your unique genetic makeup, symptoms and health goals so you can choose the path that is right for you.

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Keith Norris

Keith is one of those few lucky souls who has been able to completely transition out of corporate America and dive headlong into his passion for bettering lives by teaching the art and science of physical culture.  He not only “walks the walk” on a day-to-day basis, but his economic well-being hinges on his precepts […]